Ivan Genasi, Born in Switzerland, 1970. The first camera at 18. Seduced by the beauty of Nature he begins a long process of observation of the natural world, creating a unique point of view, a clean, direct, elegant, timeless style. He has worked assisting great photographers such as Peter Lindbergh, Mert & Marcus, Camilla Akrans, Mario Sorrenti, Mikael Jansonn, Annie Leibovitz, Katja Rawles. Moving to NewYork and naturally converted to Beauty Photography, he began working for cosmetic companies, magazines, advertising agencies. Some of his Clients are: L'Oreal, AvonUS, Sony Bmg, Nordstrom, Chanel, Giorgio Armani, Garnier, McCann Eriksonn, Publicis, Kikomilano, Pupa, Harpers Bazaar, Elle, L'Officiel, Cosmopolitan, Amica, Glamor, Esquire, Vanity Fair, Grazia, Zinkmagazine and many other. He also portrayed celebrities such as Luisa Ranieri, Madalina Ghenea, Bebe Vio, Roberto Bolle, Michelle Hunziker, Isabella Ferrari, Noemi, Valeria Solarino, Beatrice Vendramin, etc. He currently lives in Milan.