Antonio Vecchi is originally from the city of Reggio Emilia. In his early twenties, he decided to travel worldwide, and spent some years living, studying and working in Finland, Japan and Holland. Then he came back, graduated and worked as a creative artist for many advertising agencies and as an assistant manager entrusted with communication for big fashion brands. After a while he decided to open his own studio and started working as a film director and photographer for various fashion brands and companies. He lives now in Zurich and his activity is based mainly in Milan.